- 8:05 ET, Mar 25 2022
- Updated: 9:57 ET, Mar 25 2022
CELEBRITY cameo appearances are nothing new when it comes to AT&T’s marketing campaigns.
For their March Madness commercials, the popular cellphone company enlisted the star power of two popular sports figures.
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Who stars in the March Madness AT&T commercial?
From the top of the advertisement, an AT&T salesman approaches NBA player LaMelo Ball.
The sales rep says to the Charlotte Hornets team member: “LaMelo Ball, you’re still here and reliable like AT&T 5G.”
The athlete responds: “What’s up, little man? I’m going to make this the regular.”
“You know, come in everyday, put in the work, put in the hours, and one day – that title will be mine.”
“But you already have Rookie of the Year?” replies the salesman.
LaMelo answers: “Nah, Employee of the Week. I’m Lily now.”
The star player’s father, LaVar Ball, comes into view to encourage his son: “There he is! There’s nothing my son can’t do!”
“AT&T – fast, reliable, secure even in the madness of March,” the commercial concludes.
What is March Madness?
March Madness is the NCAA Division I men’s basketball tournament.
The event is a single-elimination tournament made up of 68 teams that compete in a total of seven rounds for the national championship.
The penultimate round is known as the Final Four when only four teams are left.
This year, March Madness will take place from March 13 to April 4, 2022.
What is LaMelo Ball’s net worth?
The basketball player was drafted to the Charlotte Hornets in November 2020.
The following year, LaMelo won Rookie of the Year for the 2020-2021 NBA season.
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According to Celebrity Net Worth, the Hornets star accumulated a an estimated fortune of $20million.
He appears alongside Lavar and his brother Alonzo on the Facebook Watch show, Ball in the Family.
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