Nowadays, a majority of the budget of marketing is spent on influencers. Identifying the right influencer to help your business reach most of its audience is essential. Once you have identified, another task is to reach the influencers, which can be difficult for businesses.
When pitching influencers, brands only have one chance to create an excellent first impression, so it’s critical to have a solid pitching plan in place. It is essential to know what message needs to be communicated to get the influencer’s attention.
Invitation Templates for getting influencers to connect with your Business
Most influencers are active on social media, be it Twitter, Instagram, etc. However, it is essential to create online invitation in the right way to grab their attention. Some of the invitation templates for getting the proper influencer connection to your business are given below-
1. Chance to be a Paid Sponsor
Hi [Name of the influencer],
We have been following your content on your channel for a while now and are impressed with it; everyone likes it.
Our business has a product that can be an excellent option. We were wondering whether you would be interested in having a paid sponsorship deal with us to feature it.
Let us know if you want to take up the chance.
2. Invitation to a Venue
Hey [Name of the influencer],
Wonderful reel on your Instagram account! The video you shared of the place you recently visited, we love that place as well.
We would love to have your feedback on some of our [products or services] by inviting you to [name of the business] to try them on the house. We hope we will get an opportunity to become a part of your Instagram account.
3. Invitation for being Brand Ambassador or an Affiliate
It can be more attractive for the influencer to be the brand ambassador. The campaign and everything will occur in the same manner; however, the influencer can be attracted more to be a brand ambassador rather than an affiliate.
Following is the template for affiliates; you can swap affiliates for the brand ambassador as well-
Hey [Name of the influencer],
We saw the latest post you shared. It was amazing. We wanted to know if our new product could help inspire additional content.
We are eager to work with you and assist you in developing your ideas in your unique manner.
We would love to have you as a part of our team by inviting you to our affiliate program, which has a terrific commission rate. Please let us know in case you are interested.
4. Sample Product or Free Product for Feedback
Hey [Name of the influencer],
We are impressed with how you handle your Instagram account and how your content influences the public. We have a product you might want to try and be interested in.
We would love it if you could try our product, share it with your followers, and provide us with valuable feedback. Can we send the product to you for trying?
5. Competition/Giveaway of the Product
Hi [Name of the influencer],
We love the way your following has been growing and everyone is liking your content.
We wanted an influencer like you for the launch of our [name of the product] who can really influence their followers.
We would love it if you could host a giveaway of the product on your social media profile, as we think your audience will like our product.
We want an honest review from you of our product. We’ll pay for the competition to draw in your audience.
Looking forward to working with you.
6. Event Invitations for the Influencer
Hey [Name of the Influencer]
Would you be available on [date and time of the event]? We are organizing an event for [name of the product] and would be grateful if you attend the same.
We knew we had to invite you as we are hoping to generate a lot of excitement on social media.
Please let us know if you will be able to attend the same and who your +1 will be.
Is offering a product to an influencer sufficient?
If you want the influencer to talk excitedly about your product, then only offering the product would not be sufficient. Many times you may need to pay them as well to get featured. This will vary according to each influencer and will depend upon the following-
The audience of the Influencer- Are other brands sponsoring them?
If the influencer doesn’t have any sponsorship yet, then pitching them the product in the right manner will be enough; however, if they are already building a brand, you might need to pay them.
The compensation can be offered to the influencers in several ways. One of the ways is to give them a percentage of the revenue through the affiliate or brand ambassador program.
Important Points to Include in the Way You Reach the Influencer
It is essential to include the following if you want to engage the influencer with you-
The introduction should be exciting- The first and most important thing is the introduction. Briefly explain yourself, your product and service, and how it will benefit them.
Reason for working with the team- Tell them why you have chosen them, what you love about them and how you love their content.
Liking any earlier work- Highlight the one piece of their work that had really excited you and grabbed your attention.
Your offer- Talk about your offer, how you will give them the product, or what pay they will be offered.
Time schedule- This is essential as every influencer will have their schedule for posting, and they will have a lot of content to work on. One thing is to be attractive so that they would want to work with you; the other is to fit the schedule and how flexible you can be.
Following the rules- When sharing products in online content, strict guidelines must be followed. You should include this element in your conversation with the influencer so they can know the importance of following the guidelines.
It is essential to be transparent and honest with the influencer and tell them about your product and brand. Talk more about them but also mention that their audience will be interested in the product, then only they would be willing to work with you.
Conclusion
Reaching out to influencers may appear complicated initially, but employing a basic template may make the process much easier. Remember which platform you’re using to engage with prospective influencers, and use the appropriate forms to develop pitches that will elicit a reaction.
