The banking industry is evolving due to the emergence of mobile technology. Many people prefer banking apps to transact because of convenience and efficiency, with over 90% of active banking service customers exploiting this option today. Thus, banks strive to design intuitive applications to enhance the customer experience.
Customers usually abandon an application with a poor design since it affects usability. So, banks invest hugely in app development to save the brand’s reputation. Coming up with a fun and intuitive banking app design is a sure way to enhance UX. Therefore, proper UX/UI solutions are essential in leading customers to your app and ensuring seamless services.
This article reveals some industry secrets you can implement when designing a bank app.
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Effective User Onboarding
Allow your customers to know more about the app before using it. An effective onboarding technique is a vital UX/UI practice that helps users understand the app’s functionality and features. Seamless onboarding is always a plus for banks since customers get a good impression of the application.
You can add a short explainer video or a pop-up slider for first-time users. It briefly introduces what the user expects to gain and how to use the application. Be creative with introduction sliders by adding stories and interactive elements.
Simple Registration
Who wants a cumbersome registration process? Many first-time customers get frustrated with filling out endless forms and leave without signing up.
Thus, even though banks need extensive customer information for security reasons, ensure the app’s registration is as quick as possible. You can simplify the process by introducing a progress tracker or bar with completed and total steps. These design elements give users a sense of accomplishment in each step.
Simple Copy
Finance apps are meant to simplify financial service provision, so there’s no need to make things complicated. Financial jargon is pretty challenging, but it doesn’t mean you have to include complex terms in your title and USP. Thus, a good app usually has a simple microcopy that customers can read and understand easily.
Thus, one way of avoiding complicated copy is using simple language. Your customers should be able to understand concepts without confusion. So, hire an expert UX writer with a finance background if you want clear, impactful texts.
Appealing UI
Another secret to a great bank app is an appealing interface. Many people already have a negative experience with cumbersome, boring apps using many complex terms. So, the best solution is to create an attractive UX/UI design without terminology or visual element overload. This UI approach will make your app more exciting and manageable for users.
It’s better to shift your focus to what the users need and expect from an app like yours. Incorporate delightful color schemes that reflect the brand’s identity and make it enjoyable for customers. You can also use trendy UI elements like rounded buttons, illustrations, and decorative typefaces. Remember, the main goal is to create a functional and appealing UI design without excessive embellishments.
Adaptability and Accessibility
Customers expect a bank application to function on any device. So, you should design a flexible app that works well on any screen resolution without compromising quality and operation speed. The text should also adapt to the screen size automatically. To achieve seamless adaptivity, you should understand cross-platform and native apps’ mechanics in-depth.
Another aspect you should not overlook is accessibility. Your app should be accessible to all customers, including people with poor eyesight or motor impairments. Ensure you add cues like graphics, sound, or text-to-speech features.
All in all, compliance with adaptivity and accessibility principles translates into an exceptional user experience for all customers.
Map Integration
Despite the variety of built-in bank services, customers might still want to visit a nearby branch or an ATM. So, you need to include a map feature in your app to make all bank services accessible to users at their fingertips. Branch locator integration is an effective technique that saves time and simplifies the customers’ experience.
Gamification
It is a no-brainer that many people enjoy games and the thrill of victory. Gamification is a growing trend in the banking industry, allowing UX/UI designers to add gaming components to an app and boost user engagement.
You can introduce a level progression method that allows customers to get a reward after completing a specific action. It could be saving or investing a certain amount over a period.
However, it is advisable to use reasonable game challenges to avoid frustrating the users. The primary goal is to inspire customers to perform minor actions and win appealing awards.
Simple User Flow
One critical challenge affecting bank apps is user friction. Customers often feel overwhelmed with too many steps toward task completion. For instance, you can make the withdrawal process as smooth as possible with only three steps – tapping on the icon, specifying the amount, and authorizing the transaction. When sending money, you might encounter another step for confirming the payment. An example is the Apple Cash app, where customers use biometric authorization as a confirmation feature.
Thus, you must create a seamless UI/UX user flow design that prevents unnecessary friction. Simplify your customers’ life by designing action sequences with a minimal number of steps and user input.
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Chat Support
Sometimes a customer might get stuck while interacting with the app. So, it is vital to have background support that guides users throughout all operational flows. The primary objective is to offer support whenever a customer needs it. It could be a chatbot on the home page or a pop-up slide with instructions. Chatbots are an innovative, useful UI feature that greatly improves user experience.
Conclusion
UX/UI design is important in banking app development. You need to create an interactive interface valuable to your customers. Ensure the UI elements you want to use are helpful to the users. Don’t forget to perform a thorough user testing exercise to define the customer’s needs and expectations. Otherwise, a huge set of cumbersome features might jeopardize your app’s usability and UX.
