We can’t deny that Instagram is now one of the leading platforms for businesses, especially when it’s leaning more on visually appealing products. One of the things you can sell on this site is jewelry since Instagram has a strong market and advertising here is a lot of fun.
It gives you more room to experiment with visually pleasing elements too. Plus, the engagement businessmen get on Instagram is constant when done correctly, so there’s a potential to get big here.
If you have a home-based jewelry business, give Instagram a try, but if you don’t know how to market your homemade jewelry, learning the best tactics to maximize this platform is doable. You can start with these 5 tips:
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Create an Inspiring Story Behind Your Creations
Before you randomly post your products on Instagram, it’s best if you create a story behind your creations. Having a story to tell engages the clients, and it builds not only an impact but a bond with your viewers too, especially when your content is relatable and touches the hearts of your viewers.
You must document your journey as a jewelry maker at home and share personal stories that inspire your viewers. These kinds of posts are the ones that viewers appreciate the most because they give them a background and idea of who you are as a seller. In this way, you can connect with them better and convert them into possible patrons in the future.
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Be Creative in Promoting on Instagram
Like other entrepreneurs on Instagram, they don’t only sell their products, but they make sure that their content is engaging too. This is an essential element when you want to attract a consistent stream of buyers. But to achieve this, you have to stand out. This is where your creativity is tested. How do you want to express yourself on the platform?
You can generate aesthetically pleasing content to post online with the use of tools like PosterMyWall, a graphic design software that has all the customizable templates you can imagine. With this, you can produce personalized videos, collages, posters, and media content in any way you like. In addition, you can also go out of your comfort zone and find something creative and fun to express yourself authentically. To give you some ideas, you can post an ASRM video of you explaining your jewelry-making process, or you can even try creating an edible jewelry edition for your viewers. The sky is the limit!
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Maximize Instagram Business Features
Now that you have a clue about the creative side of posting content, let’s focus on the technical parts of it. On Instagram, you can actually change your profile into a business account. Just go to the settings to change the profile type and follow the guidelines to make the most out of this feature.
Make sure that you provide a checkout button to make purchases easier, and don’t forget to add your business links too. People like convenience, so as much as possible, purchasing from you should be quick and accessible.
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Use Stories and Reels
Next, apart from making creative posts on Instagram, you can also explore stories and reels. These are excellent features to take advantage of when you want to do a quick promotion or fun content. People are now used to fast content. Our attention spans are shorter than before as we get bored easily.
So, be snappy and engaging in your stories and reels. This is your chance to gain more organic followers since you’re likely to appear randomly to viewers. Leave a good impression and make them want more. Mix your stories and reels with informative content and updates on your business and hop in with the trends to add something fun to your promotions. If you don’t know where to start, you can check out some Instagram reels and template suggestions to get some ideas.
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Be Consistent and Engage with Your Audience
As simple as it sounds, being consistent plays a major role in keeping your clients with you. You don’t want to dampen the hype, so keep the promotions coming and the engagements high. Don’t spam though. Just find the right balance to tease and surprise your viewers. It’s helpful if you condition your viewers to look forward to your content on specific days. Having a schedule helps in maintaining engagement and it gives you a better timetable to map out your content.
Don’t forget to interact with your viewers too. This is one of the best ways to build rapport and create a solid fanbase. It’s the interactions that the audience really love, so don’t hesitate to reply to comments once in a while.
These are some of the simplest yet most effective ways to promote your home-based jewelry-making business on Instagram. We hope that you can establish a solid audience real soon!
